Media management a casebook approach. Media Management: A Casebook Approach 2019-03-06

Media management a casebook approach Rating: 4,7/10 1719 reviews

9781138901025 Media Management: A Casebook Approach (Routledge Communication Series) by C. Ann Hollifield

media management a casebook approach

The United Kingdom is responsible for approximately 210,000 new titles and editions per year. Ann Hollifield is Thomas C. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Klaus-Dieter Altmeppen, Professor, Catholic University of Eichstätt-Ingolstadt Underscoring and reinforcing concepts like globalization, the importance of the ability to manage change and the shifting nature of media work, Media Management, Fifth Edition continues to provide students and others with the tools they need to understand and manage the challenges of 21 st century media industries. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.

Next

Media Management: A Casebook Approach (Routledge Communication Series) 5th Edition

media management a casebook approach

Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Marianne Barrett, Senior Associate Dean and Louise Solheim Professor, Walter Cronkite School of Journalism and Mass Communication, Arizona State University About The Author C. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. If you want to establish your own media firm: Read this book! This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.

Next

0805847154

media management a casebook approach

It provides media-based cases that promote the development of critical thinking and problem-solving skills. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams. Klaus-Dieter Altmeppen, Professor, Catholic University of Eichstätt-Ingolstadt Underscoring and reinforcing concepts like globalization, the importance of the ability to manage change and the shifting nature of media work, Media Management, Fifth Edition continues to provide students and others with the tools they need to understand and manage the challenges of 21 st century media industries. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It is a valuable addition to the tools available for training future media leaders.

Next

Media Management

media management a casebook approach

The 5 th edition book teaches students how to manage legacy media organizations, how to cope with change, and how to start their own media organizations. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. Singer, Professor of Journalism Innovation, City University London If you want to make career in the media industry: Read this book! About the Series The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. A tiny fraction are successful enough to attract the attention of traditional publishing houses and ultimately become successful.

Next

Media Management: A Casebook Approach, 5th Edition (Paperback)

media management a casebook approach

The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. All pages are intact, and the cover is intact. Find special sale prices for new, used, or collectible copies of Media Management: A Casebook Approach Routledge Communication Series by C. Wilson Lowrey is Professor and Chair in the Department of Journalism at the University of Alabama. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Next

Media Management

media management a casebook approach

The 5th edition book teaches students how to manage legacy media organizations, how to cope with change, and how to start their own media organizations. Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. May not contain Access Codes or Supplements. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Wilson Lowrey is Professor and Chair in the Department of Journalism at the University of Alabama.

Next

Media Management: A Casebook Approach, 5th Edition (Paperback)

media management a casebook approach

The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. Buy with confidence, excellent customer service!. Klaus-Dieter Altmeppen, Professor, Catholic University of Eichstätt-Ingolstadt Underscoring and reinforcing concepts like globalization, the importance of the ability to manage change and the shifting nature of media work, Media Management, Fifth Edition continues to provide students and others with the tools they need to understand and manage the challenges of 21 st century media industries. The instructive case studies support students and professionals to understand the tasks and the challenges of an industry in change.

Next

Media Management: A Casebook Approach, 5th Edition (Paperback)

media management a casebook approach

The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. It provides media-based cases that promote the development of critical thinking and problem-solving skills. If you want to prepare for your exam: Read this book! The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing.

Next

Media Management : C. Ann Hollifield : 9781138901018

media management a casebook approach

Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Dowden Professor of Media Research at the University of Georgia. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Print format still accounts for a whopping 78% of the overall book market! Expedited shipping takes 2-3 business days; standard shipping takes 4-14 business days.

Next

Media Management A Casebook Approach 4th edition

media management a casebook approach

The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. The outstanding performance of this book consists of a both detailed and comprehensive analysis of media management. Marianne Barrett, Senior Associate Dean and Louise Solheim Professor, Walter Cronkite School of Journalism and Mass Communication, Arizona State University. Wilson Lowrey is Professor and Chair in the Department of Journalism at the University of Alabama. Dowden Professor of Media Research at the University of Georgia.

Next